After London and Beijing, the financial center of Paris launches its green finance initiative

“The greening of finance is a potential element of differentiation between financial centres,” said Philippe Zaouati, general director of Mirova (subsidiary of Natixis responsible for investments), upon the launch of the “Green and Sustainable Finance Initiative” in Paris on 2nd of November. Before Paris the City of London, the Chinese stock market or more recently Luxembourg have also launched their own initiative for green and sustainable finance.

The idea is to direct the capital and investment to projects related to environmental concerns which is a part of agriculture. “Moringa (Rothschild), Livelyhood (Danone) invest in the sustainable use of the soil”. In addition to this, the Society for Agricultural Development in the South has also supported this greening. Moreover, during the Cop22 which is to be held in Marrakech from 7th to 18th of November, the financiers reminded that agriculture would be visible through the “triple A: agriculture, adaptation, Africa” supported by the Morocco.

The initiative, says Pierre Ducret, president of I4CE (Institute for Economics of the Climate), is a “relay” initiative “4 to 1000” for the storage of carbon in the soil. This recognition of the soil sector shall increase the visibility of agriculture mainly in the world of green finance.

Source: Social impact & agriculture. [online]. [cit. 2017-02-24]. Available at: